Edit this page Photo of PlatinumGames offices / Photo of the interior of PlatinumGames' offices, taken from the contact page of its company website. / Image credit: PlatinumGames
PlatinumGames Inc. logo / Logo from PlatinumGames' Twitter profile image. / Image credit: PlatinumGames

PlatinumGames Inc.

  • Company
  • Founded 2006 in Osaka, Osaka Prefecture, Japan

PlatinumGames is a Japanese video game developer and publisher founded in 2007 and headquartered in Osaka, Japan. It was founded by former Capcom staff and has developed a reputation as a developer of high quality third-person action games, including Bayonetta and Vanquish.

Company images

Game credits

Company details

Founded
2006
Osaka, Osaka Prefecture, Japan
Headquarters Osaka, Osaka Prefecture, Japan
Also known as
  • PlatinumGames (styled as)
  • Platinum (also known as)
  • プラチナゲームズ株式会社 (official; Japanese; Japan)
  • ODD Ltd. (official)
  • ODD Inc. (official)
  • SEEDS Inc. (official)

Company history

Beginnings as ODD Ltd

The company was founded as ODD Ltd by Tatsuya Minami, a veteran Capcom game designer and producer, in Osaka, Japan in February 2006. It was renamed ODD Inc. in July 2007. Minami had left Capcom after growing tired of working on sequels. He told Polygon: "I started to feel more and more frustrated. My biggest personal motivation for leaving was I realized that if I started my own company and brought in a whole bunch of new people, we'd be able to make original and new things."

Capcom connection

PlatinumGames' founders were former employees of Japanese game developer Capcom, and specifically members of Capcom's internal team Clover Studios. Capcom planned to close Clover Studios after two of its games released in 2006, Okami and God Hand, failed to sell well. This led three members of Clover - Atsushi Inaba, Hideki Kamiya, and Shinji Mikami - to leave Capcom and form a new company, SEEDS Inc. In October 2007, SEEDS Inc. merged with Tatsuya Minami's ODD Ltd. ODD Ltd was renamed as PlatinumGames, Inc.

Structure and key people

Hideki Kamiya departure

Hideki Kamiya, a founder of the company and director of key titles including Bayonetta and The Wonderful 101, left PlatinumGames in 2023. Eurogamer reported that this was due to an issue of "trust." Kamiya: "I decided to leave because I felt that the direction the company was heading in was different from my beliefs as a developer. Without that element of trust, I couldn't continue working there, and so I left, so that I could continue working in what I consider to be the right way."

Development studios

PlatinumGames had offices in three Japanese cities in 2024.

  • Osaka head office: The company's headquarters have been located in Osaka since it was founded.
  • Tokyo studio: Platinum announced its second studio, which would focus on live service games, in February 2020. "Our new Tokyo office will play a major role as we expand into live ops game development," said studio head Atsushi Inaba.
  • Fukuoka office: The company's third location opened in 2022. Hideki Kamiya told IGN at the time: "We need more development staff... Fukuoka is gaining notice as a place for game development."

Self-publishing and Tencent investment

In January 2020, PlatinumGames announced it had received investment of an undisclosed sum from the Chinese technology company Tencent. The investment would fund a move into game publishing, according to Platinum CEO Kenichi Sato. "This partnership has no effect on the independence of our company, and we will continue operations under our current corporate structure," said Sato in a statement. “We hope to use this capital to strengthen our foundation as a business and expand from game development into exploring self-publishing." Studio head Atsushi Inaba told Video Games Chronicle in 2019 that the company was seeking to own its intellectual property and gain more control over its output.

Shinji Mikami departure

Company co-founder Shinji Mikami left the company shortly after directing third-person shooter Vanquish (2010) to start a new development company, Tango Gameworks.

Games and other products

Third-person action focus

PlatinumGames is regarded as a specialist in third-person action games. Nine of the company's first ten games were action titles, including MadWorld, Bayonetta, and Vanquish. Only the space RPG Infinite Space did not fit this category, a Eurogamer retrospective noted.

Kickstarter campaign

On 3rd February 2020, PlatinumGames crowdfunded the release of a remastered version of The Wonderful 101 for modern platforms through a Kickstarter campaign. The campaign reached its initial goal of US$50,000 (funding the release of a Nintendo Switch version), plus a stretch goal of $250,000 to fund a PC version, an hour after it launched. The final tally exceeded $2 million.

Work with major publishers

PlatinumGames has partnered with a number of large gaming companies to publish its own original titles, as well as to provide development for those companies' own projects.

References

  1. PlatinumGames, Inc. (n.d.). Company Overview. https://www.platinumgames.com/company/overview/.
  2. Leone, M. (2013, April 16). The President and Future of Platinum Games. Polygon. Vox Media. https://www.polygon.com/features/2013/4/16/4214960/tatsuya-minami-platinum-games.
  3. Stanton, R. (2016, February 7). A brief history of one of gaming's greatest studios. Eurogamer. Gamer Network Limited. https://www.eurogamer.net/a-brief-history-of-one-of-gamings-greatest-studios.
  4. Nightingale, E. (2023, December 15). Hideki Kamiya left Platinum Games due to issue of "trust". Eurogamer. Gamer Network Limited. https://www.eurogamer.net/hideki-kamiya-left-platinum-games-due-to-issue-of-trust.
  5. Lerman, J. (2020, February 27). PlatinumGames' New Studio Will Develop Very Different Games for the Company. IGN. Ziff Davis, Inc. https://www.ign.com/articles/platinumgames-new-studio-will-develop-very-different-games-for-the-company.
  6. Robson, D. (2022, December 12). PlatinumGames' Hideki Kamiya on Bayonetta, Project G.G., and Elon Musk’s Twitter. IGN. Ziff Davis, Inc. https://www.ign.com/articles/platinumgames-hideki-kamiya-on-bayonetta-project-gg-and-elon-musks-twitter.
  7. Robinson, A. (2020, January 7). Platinum receives Tencent investment, but claims it remains independent. Video Games Chronicle. 1981 Media Limited. https://www.videogameschronicle.com/news/platinum-receives-tencent-investment/.
  8. Robson, D. (2020, February 4). PlatinumGames Celebrates Over $1 Million Pledged in Wonderful 101 Kickstarter (Update). IGN. Ziff Davis, Inc. https://www.ign.com/articles/platinumgames-launches-wonderful-101-remastered-kickstarter-campaign.
  9. Priestman, C. (2020, March 6). The Wonderful 101: Remastered Kickstarter Passes $2 Million, Adds More Stretch Goals. IGN. Ziff Davis, Inc. https://www.ign.com/articles/the-wonderful-101-remastered-kickstarter-passes-2-million-adds-more-stretch-goals.
  10. Boyer, B. & Sheffield, B. (2008, May 15). Sega, PlatinumGames Partner For Four-Title Deal. Game Developer. Informa PLC. https://www.gamedeveloper.com/game-platforms/sega-platinumgames-partner-for-four-title-deal.
  11. Yin-Poole, W. (2011, December 12). Kojima explains Metal Gear Rising switch to Platinum. Eurogamer. Gamer Network Limited. https://www.eurogamer.net/kojima-explains-metal-gear-rising-switch-to-platinum.
  12. Sarkar, S. (2017, January 9). Xbox exclusive Scalebound canceled, Microsoft confirms. Polygon. Vox Media. https://www.polygon.com/2017/1/9/14216246/scalebound-canceled-xbox-one-pc-platinum-microsoft.

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